About Us

In business since 1990, Eric’s Diamonds is a family jewelry store servicing the greater Chippewa Valley located in beautiful downtown Chippewa Falls, Wisconsin. Our purpose is to provide quality jewelry and services to our customers in a timely manner and giving them a pleasant buying experience.

Eric’s Diamonds is member of the Retail Buying Organization. With access to hundreds of suppliers world wide. We have something for everyone. 

You can have the ring of your dreams custom made from old family jewelry, or something totally new and personal.

Eric’s Diamonds has made the investment in the latest technology available to the industry. Using laser welding technology enables Eric’s to restore and repair even the most delicate heirloom pieces without the risk to precious gemstones.

Our repair department is here to meet all of your fine jewelry repair needs. Our in-house casting equipment allows us to create some very unique, fine jewelry pieces to fit your style. You can find out more about our services by visiting our repair services page.